Above the Influence (ATI) is a national campaign created and implemented by the National Youth Anti-Drug Media Campaign, a program of the Office of National Drug Control Policy.
ATI informs and inspires teens to reject illicit drugs via TV, print, Internet, and
local radio advertising – and, most importantly, in partnership with schools, community organizations, and faith communities. Above the influence is about:
• Peer to Peer learning and empowerment
• Positive lifestyle choices
• Creating healthy youth decision-making tools
• Community mobilization via youth
OUR ULTIMATE GOAL:
Every teen’s life is filled with pressure, some of it good, some of it bad. Our goal is to help teens stand up to negative pressures and influences. We want teens to live Above the Influence. The more aware they are of the influences around them, the better prepared they will be to stand up to them, including the pressure to use drugs and alcohol.
ATI is not about telling teens how to live their lives, but rather giving them another perspective and the latest facts so they can make smart decisions.